Toothpastes for Carrefour
The first concept was to create a strong icon with the main concept of a fusion between the tooth and diamond. After recreate a vectorial solution, the next steps was apply and adjust for differents presentations: Triple Action, Whitening, Doble Fluor and Sensitive. All being reinforced with colors, images and the Post Press and different process like Stamping, UV Varnish and Relief. This project was for Carrefour´s Argentina and for masive retail directed to a medium consumer
